Rising Stars: The Northeast Generals’ Journey Towards Hockey Dominance

Northeast Generals

As the hockey season comes to a close, fans are already looking forward to the next season and the exciting prospects that lie ahead. One team that has been making waves in the minor hockey world is the Northeast Generals. With back-to-back successful seasons, this team has proved that they are a force to be reckoned with. In this article, we will dive into the success of the Northeast Generals, analyze their journey, and look towards their bright future as a developing dynasty in the world of hockey.

A Promising Start:

The Northeast Generals were founded in 2016 and made their debut in the North American Hockey League (HL) in the 2017–2018 season. Owned by Bryan Erikson, the Generals are based in Attleboro, Massachusetts, and play their home games at the New England Sports Village. In their first season, the team finished with a respectable record of 26-28-6, missing out on a playoff spot by just a few points.

However, it was in the following season that the Generals stepped up their game and made their mark on the league. With some key additions to the team and a new head coach, Joe Lovell, at the helm, the team finished the regular season with an impressive record of 36-17-5, securing a second-place finish in their division. They went on to make it to the playoffs, but were knocked out in the first round by the eventual champions, the Johnstown Tomahawks.

Building a Strong Foundation:

One of the key factors in the Generals’ success has been their strong foundation. The team has a solid mix of experienced players and young prospects, creating a perfect blend of skill and leadership on the ice. Players like forward Justin Jallen and defenseman Will Margel have been with the team since its inception and have seen it grow and evolve into a powerhouse in the league.

But it’s not just their on-ice talent that has helped the Generals achieve success. The team has also made a conscious effort to build a strong culture and community presence. They have organized various events and initiatives to involve the local community and give back to their fans. This has helped them create a loyal fan base and a strong sense of camaraderie within the team.

A Winning Mentality:

The Generals’ winning mentality is evident both on and off the ice. Their head coach, Joe Lovell, has instilled a winning culture within the team, emphasizing the importance of hard work, discipline, and commitment. This has led to a high-performance mindset within the Generals, with players striving to constantly improve and push the team towards success.

Another aspect that has contributed to their success is their strong emphasis on player development. The team has been successful in developing prospects and sending them off to top college hockey programs. This has not only helped players achieve their dreams of playing at a higher level, but it has also gained team recognition for their development program.

The Road Ahead:

As the Northeast Generals look towards the future, they have their sights set on the ultimate prize: a HL championship. With a solid team, a winning mentality, and a promising future, it’s only a matter of time before the Generals achieve their goal and become one of the top teams in the league. They are also looking to expand their community presence and continue to build a strong fan base, creating a lasting impact in the world of minor hockey.


The Northeast Generals may be a relatively new team in the HL, but they have achieved a level of success that many established teams strive for. With a strong foundation, a winning mentality, and a bright future ahead, they are well on their way to becoming a dominant force in the league. As they continue to grow, one thing is for sure: the Northeast Generals are a dynasty in the making.


Northeast Generals,

Minor Hockey, and

North American Hockey League (HL)