Recruiting Powerhouse: How Lone Star Brahmas Attracts Top High School Talent


For young athletes, the dream of playing professional hockey is one that drives them to work harder, train longer, and push themselves to their limits. And for many, the path to the pros begins in high school. With so much competition for top talent, it takes more than just a winning record and a good coach to attract the best of the best. That’s where the Lone Star Brahmas come in.

Founded in 2013, the Lone Star Brahmas are a junior ice hockey team based in North Richland Hills, Texas, just outside of Dallas. The team competes in the North American Hockey League (HL), which is widely recognized as one of the top junior leagues in the United States. And with their impressive record over the past few years, it’s no wonder that high school players are flocking to join the Brahmas.

But what sets the Lone Star Brahmas apart from other junior teams? How do they consistently attract top high school talent? It all comes down to their unique recruiting strategy, which combines a focus on player development, a strong team culture, and a commitment to providing a well-rounded experience for their players.

Player Development

When searching for new talent, the Brahmas focus on players who not only have the athletic abilities to excel on the ice, but also have the potential to develop into well-rounded athletes and individuals. This means looking beyond just statistics and honing in on a player’s work ethic, character, and commitment to improvement.

The Lone Star Brahmas are always looking for players who possess the desire and drive to not only succeed on the ice, but also in life, says Brahmas head coach Dan Wildfong. We want players who are willing to put in the work, both on and off the ice, to reach their full potential.

And with a coaching staff that has experience at the professional, collegiate, and junior levels, the Brahmas are equipped with the knowledge and expertise to help their players reach that potential. From on-ice skills development to off-ice training and nutrition, the Brahmas focus on the holistic development of their players, setting them up for success both on and off the ice.

Strong Team Culture

Aside from having a winning record, what sets the Lone Star Brahmas apart from other junior teams is their strong team culture. The organization places a high value on creating a positive and supportive environment for their players, which has resulted in strong team camaraderie and a high level of trust and communication amongst players and coaches.

We have a saying here: ‘It’s not about who’s on the back of your jersey, it’s about who’s on the front,’ says Wildfong. Our players know that when they put on that Brahmas jersey, they are part of something bigger than themselves. They know that every person in the organization is working towards the same goal, and that creates a strong sense of unity and purpose within the team.

This team-first mentality not only leads to success on the ice, but also translates to success in life. By teaching players the importance of teamwork and selflessness, the Brahmas are helping to mold the next generation of leaders, both on and off the ice.

Well-Rounded Experience

In addition to focusing on player development and team culture, the Lone Star Brahmas also place a strong emphasis on providing a well-rounded experience for their players. This means not only helping them excel on the ice, but also preparing them for life after hockey.

A lot of our players will go on to play in college or professionally, but we also want to make sure that they have the tools to succeed in whatever path they choose, says Wildfong. That’s why we place a strong emphasis on education and helping players prepare for life after junior hockey.

The Brahmas work closely with schools in the area to ensure that players have access to quality education, and also offer resources and guidance for players who are interested in pursuing post-secondary education or a career outside of hockey.

Looking to the Future

As the Lone Star Brahmas continue to attract top high school talent, their future looks bright. The organization remains committed to their values of player development, team culture, and providing a well-rounded experience for their players, and it’s clear that their strategy is paying off.

For young athletes looking to make their mark in the hockey world, the Lone Star Brahmas provide an opportunity to not only chase their dreams on the ice, but also to become better individuals off the ice. And with the Brahmas’ track record of success, it’s clear that this recruiting powerhouse is not slowing down anytime soon.



High School Hockey,

Athlete Development